asimetrica is the commercial photography and video studio of Jose Alonso that tells visual stories worldwide through still and moving images. Our philosophy inspires the name asimetrica (asymmetrical in Spanish), which states that no two stories are the same; they are asymmetrical even if they are the same subject. We strive to extract that uniqueness.
Jose Alonso is a multi-faceted professional who hails from Mexico City and is currently based in the dynamic city of Seattle, Washington. His career trajectory is a testament to his entrepreneurial spirit and creative prowess. Trained as an architect, he has ventured into various design-based businesses, including an architectural practice, a custom furniture design and build studio, a branding agency, a business strategy consulting practice, and commercial photography and video.
His passion for photography, architecture, and travel started very young in Mexico City, where he was born. One element that has remained common throughout his career (30+ years) has been photography. Through his photography practice, all of his interests come together. He's passionate about the balance of beauty and function in life.